We know that you want a website that provides a completely satisfying experience. You are willing to go against the grain and go beyond the usual site features and pages. After all, having a website is more than just keeping your business online; It is about being there anytime and anywhere for your audience.
If your business is new to the technicalities of the digital world, considering how you can maximize your potential will be a real challenge. In some ways, thinking about the things you want to put on your website revolves around questions on the user’s journey, what you want, the impression you want to leave, and the purpose you want to leave Want to get into the industry.
In this article, we discuss things that you might not know are beneficial for the success of your website. They may seem simple at first glance, but with a smart and creative vision, they will be the key to having a functional and helpful website.
let’s get started.
1. Referral page
“People influence people. A trusted referral is the holy grave of advertising. ”- Mark Zuckerberg
There are many ways to drive website traffic and increase sales for your business. You can invest in a good search engine optimization (SEO) strategy, engage a pay-per-click campaign, or consider search engine marketing (SEM) services. However, if none of them appeal to you, you may want to consider a referral page to drive in referral traffic.
In short, referral traffic has an advantage over word-of-mouth power. It refers to visitors or leads who refer to customers, employees, and so on. Having a web page that openly asks customers for a referral is a proven strategy to reach the same target market. People in such a target group rely on recommendations from people they know, making referral an important tool for your company.
To make a great referral page, you need to give a customer a good reason why they refer someone to engage you. Put yourself in their shoes and come up with ideas or rewards that you can give in exchange for a referral.
2. Customer Feedback
“Reaction is the breakfast of champions.” – Ken Blanchard
Have you ever felt how people always see reviews about restaurants before booking one of their tables? How about when a waiter visits your table for some feedback about your dinner?
These scenarios prove that people pay attention to other people’s ideas about business. It has clear expectations from others before purchasing a product or service. Similarly, there are customers who are eager to give their feedback to shape other people’s expectations. For these things it is important to have a testimonial page where customers can present and view opinions about your business. With this dedicated webpage, the credibility of your brand will improve as you value public opinion.
However, note that most people have only a short time to submit a testimonial or response to your website. Do not waste your time with a unresponsive or slow loading webpage. Like any other part of your website, consider their overall user experience (UX) to preserve their views and experience about your company.
That said, this webpage can be seamless with a text box or field that already suggests a possible compliment. When you talk about giving feedback, think about Grab’s user interface (UI). This includes the stars you want to give, the tip you want to open, and the suggested compliment (in the icon) that you can say to your driver. These include “Punch Driver,” “Clean Car,” “Good Music,” and more. Such an approach in both UI and UX design allows people to submit feedback or a testimonial originally in seconds.
Here’s a tip: Once you’ve finished a project with a client, send them a link to your testimonial page for a quick response.
Verz Design shares the Umbrella Campaign microsite with a testimonial section that focuses on how someone acquired an umbrella and their thoughts on it.
3. Employee Login Portal
“Your number one customer is your people.” – Ian Hutchinson
If your website was about your company, it would be a webpage dedicated to your employees. After all, employees are the most valuable, intangible asset of a business. A webpage that they can use on anything, facilitates them related to human resources, ultimately giving better productivity in the workplace.
Corporate websites with such webpages are often a one stop platform for employee news, events, awards, or any other information that employees read. If you compare it to delivering letters via email, this approach gives a condition