Improving a website depends heavily on the use of keywords, but finding them is just the beginning. Then you need to know how to implement them so that they bring you more traffic. The proper placement and volume of keywords will make a big difference to the way search engines choose your website and how people click on links to your marketing material. If you are ever going to bring other people to your site, you must learn what to do with your words.

One concept you need to learn is the density of keywords. The keyword density of a page is the percentage of content that is taken by a specific keyword. For example, if a 400-word article contains “keyword” 4 times, then the keyword density for that word is 1%. Once you start coming up with multi-word sentences, there are more complex formulas for keyword density, but the basic idea lies.

There are various search engine optimization theories as to how high or low the keyword density should be for your marketing content and site content. Most people will go with standard 1 or 2 density densities for their products, but you can go much higher if needed. The problem with 4d density and beyond is that after a while the article starts to look cluttered with higher density. They are difficult to read and can inevitably take some readers away. High density doesn’t always lead to better search engine results, so you need to find a balance to your word usage.

For every webpage you place on your site, you need to think about the keywords you use and the density for each one. You also need to think about where the words on the page are going. A good rule of thumb that most people use is that the keywords must be in the first sentence and the last sentence you are trying to work with. For longer content, a few other keyword uses should be spread across the middle. Try to repeat the word over and over in the entire document so that eventually you can register every part of the page with the search engine.