.store domain – defined
Before going to a specific store domain, let’s take a quick look at what a domain name is.
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A domain name is an e-store web address. Just as your physical store front plays a significant role in influencing people and getting them to your store, so a domain name can drive more traffic or push them back.
Not sure how a domain name can drive people away? Check out the domain names below:
Which of them appeals to you the most? We bet it’s the first. Why? Because it’s clean, easy to read, and it looks authentic and professional.
The domain name does just that for a business.
Now, let’s move on to domain extensions. The .NET and .com extensions were launched back in 1985. Nowadays, domain names with such extremely popular extensions have become really expensive. Often, attractive names are not available with such an extension. Random or less popular extensions, such as .land, on the other hand. Businesses, galleries, etc. do not create professionalism or a sense of confidence in web traffic.
The struggle to find meaningful, concise, and relevant domain names is real, and it’s getting harder over time.
Industry related domains are in use these days. For example, .tech for technology website, .academy for educational website, etc. And as you know, e-commerce is booming in 2020. Getting a relevant domain extension is very important for businesses that bring their business online.
And the .store domain is ideal for that!
It is easy to read, accurately reflects the service / industry, and semantly matches the .com extension with a domain name in which it is stored.
Not sure what we’re talking about? We will explain in the following section. Read on
. A cinematic analysis of the store domain
This is the most important part when choosing a domain name and extension. Make sure you don’t give up even though it already seems complicated.
Before diving deeper, keep in mind that the human eye / brain and Google crawlers do different things. For example, the human eye can perceive “0” as “o”. For example, you can understand that st0re represents the store. But if you apply this logic and name your website st0re because the store is not available, it can negatively affect your brand’s visibility on search engines.
Here are some examples of analyzing Google’s crawler and human eye characters separately.
From a human point of view, they are all the same. However, Google understands them differently. And the last two examples are really weak from an SEO point of view.
However, if you name this store www.grocery.store, Google identifies it as www.grocerystore.com and it also looks professional.
Therefore, www.grocery.store. Cement is identical to www.grocerystore.com.
From an SEO perspective. Analyzing the potential of the store domain
Here are the reasons why SEO Store Domain is great for SEO.
Link building is an important process by SEO services experts in India and abroad. Getting hyperlinks from other sites reassures Google of your own reputation. When a well-ranked site links to your site, Google considers you an authentic and trustworthy site.
However, there is more to it than that.
An important aspect of backlinks is the anchor text of your site’s URL. The closer the focus keyword or anchor text of the page’s domain name is, the stronger the backlink.
For example, if your site name is www.sportsequ Equipment.store and your anchor text reads Sports Equipment Store, it matches your site name and ranks over time. Increases It is an ideal extension for all types of e-commerce websites.
Relevant domain extensions help drive more organic traffic to your site. Let’s continue the previous example to illustrate this. People who search for a sporting goods store can come to your site by typing the URL in the Google search bar. They are more likely to click on www.sportsequ Equipment.store because that’s what they’re looking for.
Also, as we discussed earlier, your domain (.store) is like a Semmodally .com alternative. So, even if someone accidentally searches for a .com domain while searching for a sporting goods store, Google can.