Content development refers to the creation of content for any medium. It involves the use of several different processes combined. It means collecting, researching, organizing, writing and editing information to prepare material for specific purposes. The material created can be in print or electronic form. It can also come in audio form. Various media for which content can be developed include television, radio, newspapers, magazines, websites, etc. Content can operate for a variety of purposes. These various objectives can include marketing objectives, motivational objectives, inspirational, information dissemination, comic effect, and more. Therefore, before developing the content, you should have a purpose in mind so that you have an idea of ​​where the focus should be and you also have a starting point to move forward. Nowadays, with the advent and widespread use and popularity of the Internet, content development usually refers to content that has been developed for dissemination on websites. Website content comes in many different forms. These include printed words, images, films, illustrations, graphics and other digital media. Content created on websites can be served for a number of purposes, depending on what the purpose of creating the website was, whether it was for professional or incidental purposes. However, most of the content on websites is created for the purpose of attracting visitors. This is usually done through the use of search engine optimization tools, in which popular search keywords are used in the content on the website to increase the website’s rank in search engine results. Many people use the services of content developers to help with the web content development process in order to achieve the desired results in terms of search engine optimization. This is because businesses that provide these services usually have team members who specialize in search engine optimization and search engine marketing strategies. The development of web content for companies, organizations and other businesses is usually marketing driven. This is because they want to bring awareness and attract customers to the services they provide or the products they sell. Therefore, all media content on these websites including prose, images, videos, etc. usually reflects this main objective. Most small and medium-sized businesses engage professional web design companies for their websites, but then chose to leave the important aspect of content development to themselves or their employees. This is because a good design is easy to appreciate and so professional web designers usually base their strengths on that. On the other hand, the benefits of a good website content are hard to appreciate for business owners, especially those setting up their website for the first time. Content development is vital to helping you achieve search engine optimization and market your company. A good content developer not only works on text, but also participates in research for images, as well as motivational quotes and marketing slogans. A good content development is especially important for small business owners who intend to use their website for business. Most of the time having a website with self-written content is not enough.
LinkedIn is the world’s professional networking site. With a community of over 700 million LinkedIn users and over 50 million listed companies, the LinkedIn company’s page creates a niche for your business within the global professional community and can help you grow your business.
Social media marketing is a powerful tool to expand your business; Singaporeans spend more than two hours on social media every day through Facebook, Instagram, LinkedIn and other social media platforms. Why not create a LinkedIn company page and attract attention to your business? By writing about your expertise as well as sharing news and updates, you can build brand awareness and become a thought leader in your industry.
What’s more: it’s easy and free!
How to Create a LinkedIn Company Page?
LinkedIn company pages can be created using only one desktop.
Follow these simple steps to create your company page:
Click the Work icon on the top right corner of your LinkedIn homepage.
Select the Create a company page under the LinkedIn Business Services tab.
Select a page type: Small Business (less than 200 employees), Medium to Large Business (200 employees and above), Display Page, or other organization
Fill the required basic information like your company name, website, company size, industry and upload your company logo.
Check the verification box and select Create Page.
and you’re done! LinkedIn also provides a checklist of actions to help you create your page. Take time to fill in the checklist with full details as the LinkedIn company pages get 30% more views.
5 Best Options to Manage Your LinkedIn Company Page
Regularly updating your LinkedIn is the best way to stay relevant on LinkedIn and develop your business profile. Here are some ideas of our best practices and content to help you get started:
1. Post Business-Related Content
Post business-related content on the LinkedIn company page
Describe the five themes or topics you want to address with your post. This may be related to your company’s business, products or services, or simply on issues that the company is passionate about. At Verz Design, we write about web design and development, writing for e-commerce, building online trust and even topics such as cyber security.
You can post content ideas about your company:
News and updates: Celebrate a new product launch or partnership with a customer or write about your company anniversary and employee birthday. News and update posts are simple and simple posts about your company that will generate more readers than tagging the people involved.
Opinion Post: Write a how-to post or share an anecdote about how your company got through a certain challenge. Readers get value and insight from opinion posts and it helps your company page generate an organic from interesting content.
2. Use pictures and use video
Use attractive pictures and videos on the LinkedIn company page
Most people do not read until the end of the article but almost everyone views the pictures and videos. Use engaging pictures that capture the attention of readers and avoid posting blurred, low-definition images. our secret? Use infographics to rewrite word-heavy posts or posts with technical content.
At Verz Design, we have over 20 million images of you from our stock image banks to choose from. Our photos attract attention and allow readers to live longer. Our designers also create infographics that inform and engage your audience so that your content reaches the maximum audience.
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Use attention grabbing headlines
You have a few seconds to get your audience’s attention. Writing effective headlines will ensure that your readers click to learn more. Your first sentence or two should revolve around a thought or a train of thought and should be about 20 words.
Our best practices that draw the reader’s attention are:
Starting post with an unusual anecdote
Start with shocking or impressive data
Writing about a trending topic in your industry or the world
For example: a goldfish in 9 seconds is more noticeable than the average Internet user. Deliver your content faster.
Keep in mind that your following content has to match your first sentence: clickbait no more!