It seems that in today’s business world more and more work is needed for everything. Things that were once considered innovative are now considered normal. With all the advances in technology and the fact that there is so much competition it is harder and harder to stand out in the crowd. The same is true when it comes to advertising. No matter what an element is advertising in flyers, internet, or Facebook ads, it is actually more than normal advertising to catch people’s eye. It takes something adventurous and unexpected to stand out from the crowd.
It seems that the more unique this advertisement is, the more attention it will receive. It can be difficult at times to find a way to be unique while sticking to the traditional advertising format. Because of this, many advertisers have turned to more clever types of advertisements to attract more customers. Most of these advertisements are slightly more disgusting and inconsistent, while some may even resort to advertisements that are “unsightly” for some. This trend for advertisements that are expected to be slightly nuanced seems to have increased interest for the products they advertise.
There is a fine line between being aggressive and just being a little ahead and it is important that advertisers should be careful when they are designing such advertisements. A lot that is considered objectionable and has nothing to do with the audience. Young people will see things very differently than older individuals and this has a lot to do with how much one can advance their advertising without offending anyone. Another factor has to do with the location of the audience. People from different countries and places will see some things as humor that others may find outrageous.
As with most things it is important when trying to push the boundaries of what is acceptable and what is not. Advertisements should always try to reach their target audience, making them feel good about the company and services or products. An advertisement is used primarily to attract the attention of a prospective customer so that they will pay attention to what you offer and shop creatively and attract more than one attention with regular advertising. Use creative and playful advertisements for.
A recent Air Asia advertisement defrauded Singapore-based Tiger Airways, drawing a full-page color ad and certainly garnered more attention than their usual ads.